The Importance of Building Long-Term Loyalty

ENHANCE CONSUMER EXPERIENCE

Loyalty and retention are largely driven by the overall customer experience as 86% of consumers are willing to pay more for a great customer experience.

LOWER MARKETING COSTS

By transitioning from traditional advertising methods to digital advertising at the pump, you can significantly decrease your advertising expenses.

GAIN VALUABLE INSIGHTS AND DATA

Cloud-enabled solutions can help retailers manage, monitor and analyse data faster and more accurately. Then, use that data to understand customer preferences.

IMPROVE SALES AND REVENUE

Around 65% of a business’ revenue often comes from repeat purchases of existing customers, and 57% of consumers spend more with brands they feel loyal to.

BOOST BRAND AWARENESS

Almost 32% of consumers would walk away from a brand they love after just one bad experience, while 92% after two or three negative interactions.

STAY AHEAD OF COMPETITION

As loyalty programs become standard across various brands, don't let your competitors attract your potential or existing customers with their loyalty offerings.

Is Loyalty a Key Differentiator in Fuel Retail?

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What Our Customers Say

Mark Turin
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What Our Customers Say
Heinz Derksen, Managing Director at Gebrüder Derksen GmbH.
“We are certainly seeing an increase in the sales of the products we are promoting. We have also seen a 30% increase in our loyalty programme registrations. It was important to push our loyalty programme… T-Media™ is definitely a revenue driver and it’s a massive advantage in that we can be certain about getting a customer’s attention at the dispenser.”
Joe Hockenhull Managing Director at Hockenhull Garages, Ltd.
“T-Media™ is very effective and easy to use,” said Hockenhull. “It is a great tool for informing customers about promotions and new things coming to the site. Going forward, it’s definitely something we will incorporate with any future development or repump.”
Differentiating Fuel Retail with Loyalty
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.
How Fuel Retailers Can Build Long-Term Customer Loyalty with DFS
Successful fuel retailers treat customer visits as a series of good experiences, delivered every time to capture consumer loyalty. Discover how DFS can help retailers deliver enhanced experiences through a connected suite of technologies.
How Can Retailers Earn Customer Loyalty?
Is Loyalty a Key Differentiator in Fuel Retail?
How Can Prizma Facilitate Loyalty?
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Differentiating Fuel Retail with Loyalty
Listen as we examine what differentiating through loyalty really means for fuel retailers, the benefits of implementing a loyalty program, the importance of customer data, and if a loyalty program (on its own) is really enough to determine service station success.
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Let DFS help you earn your customers loyalty. Contact us today by filling out the form below.